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Image shown Myth vs Reality? Do Jewelers Use Old Gold Prices or Buy Gold Daily?

Blogs

Myth vs Reality? Do Jewelers Use Old Gold Prices or Buy Gold Daily?

on Jan 16 2026
This topic breaks down the common confusion around how jewellers price gold and whether they rely on old gold rates or current market prices. It explains the myth that jewellers use outdated prices and contrasts it with the reality that most jewellers track daily gold rates influenced by global markets, bullion exchanges, and currency movements. The discussion highlights how factors like live spot prices, making charges, taxes, and inventory costs work together to determine the final price customers pay. Overall, it helps buyers understand gold pricing transparency, make informed purchase decisions, and avoid misconceptions when buying or selling gold jewellery.