OUR STORY



Jewellery is often seen as adornment, but at YUVORA, it’s so much more. And in this world of dazzling jewels, one small ornament often goes unnoticed. That small jewel is what catches your attention at the first glance – it’s a nose-pin.

For us, a nose pin isn’t just an accessory but a quiet revolution, a personal signature, a celebration of identity worn with pride. Don’t go by its size as this jewel speaks volumes - of tradition, of grace, of a woman’s inner strength. 

Purity Meets Progress

Our JOURNEY

Our journey began with a man who saw beauty in the tiniest details. Aashish Arora, our founder, spent over two decades immersed in the art of jewellery-making. But it was the nose pin, overlooked by most, yet rich in heritage, that captured his imagination. What began as a passion with form and comfort, has grown into a brand that crafts nose pins not just as ornaments, but as experiences.


Each YUVORA piece is born from precision, passion, and a promise to make every woman feel seen, cherished, and effortlessly beautiful. We believe jewellery should fit like a second skin, look like poetry, and feel a part of you. That’s why our designs are carefully engineered for comfort, to ensure elegance that lasts, both in feel and memory. We’ve reengineered the fit, weight, and wearability so that each piece feels as effortless as it looks exquisite.


With over 5,000 unique designs and growing, YUVORA offers a treasure trove for every mood and moment - from minimalist sparkle to intricate artistry.

FROM THE FOUNDER'S DESK

The Gentle Force Behind YUVORA

AASHISH ARORA

Aashish’s journey into jewellery didn’t begin with sparkle. It began with silent learning - the kind that teaches you to observe, to feel, to understand.

Growing up in Amritsar, Aashish understood the value of things early - money, time, emotions. Raised in an open, yet disciplined household, he was taught that you don’t just spend, YOU INVEST, whether it was pocket money, trust, or time.

Those early lessons became the foundation of who he is. And alongside one woman fossilized this foundation further – his nani.

Aashish’s nani was a quiet, graceful force who held her family together through life’s toughest trials. Even in the hardest times, she never complained and never crumbled. Instead, she moved with unshakable calm, silently teaching Aashish that true strength lies in humility, and real power in stillness and grace.


Warm-hearted and quietly ambitious, Aashish always knew he would chart his own path. From a young age, entrepreneurship called to him - not for fame, but for freedom. He moved into the jewellery business by taking over a sick unit, Aashish was a risk-taker, turning what he touches into gold.


His early ventures with his brother taught him the mechanics of business, but it was heartbreak - both personal and professional - that cracked open something deeper. After moving cities, letting go of stability, and starting afresh, Aashish didn’t just find his ground - he found himself.


Starting PANJAB JEWELRY from scratch to making it reach great heights, Aashish’s desire to do something deeper and meaningful made him discover the gap in the market. What began with nose pins soon became a vision. Aashish saw an industry that was scattered and transactional, and imagined a space where design meets empathy and every piece tells a story.


YUVORA was born from that reset, not just a brand, but beauty crafted with intention.


Every piece of YUVORA carries a part of Aashish in them. With his warmth embedded and the refusal to compromise on quality - each piece reflects the values he lives by. Whether it’s selecting diamonds or supporting a team member, Aashish shows up with care.


Today, YUVORA stands not just as a jewellery label, but as a soulful ecosystem - where elegance meets ethics, and tradition is reborn through thoughtful design.

It’s a reflection of its founder: kind, bold, deeply human.
Because for Aashish, success isn’t about being seen - it’s about staying true. And leaving behind something that matters.


Aashish didn’t just build a brand; he designed a legacy that honors the heritage, inspires the future, and speaks to the soul.

CONCLUSION

Our collections range from minimal everyday wear to regal bridal edits, crafted using certified materials and impeccable detailing. Every design is created with precision, passion, and a deep respect for the art of fine jewelry making. We take pride in using only the finest gold and lab-certified diamonds to ensure both beauty and authenticity.

But Yuvora is more than just a product. It’s an experience.

From personalized design consultations to seamless online shopping and elegant packaging, every step of your journey with us is tailored to offer trust, comfort, and satisfaction.

Join us in redefining how the world sees nosepins — not just as an accessory, but as a signature of your spirit.

Yuvora Jewels — Crafted for Every Curve of You.